Email Marketing Expert@ Uplers

Job Category: Work From Home- Full Time 

We are seeking an experienced Email Marketing Expert who specializes in lead generation through email marketing campaigns. The successful candidate will be responsible for developing and executing strategies to attract and engage potential customers through effective email communication. This role requires a strong understanding of email marketing best practices, lead generation tactics, and the ability to analyze and optimize campaigns for maximum results.

How your day would look like at Uplers? - Responsibilities:

• Strategy Development: Create and implement a comprehensive email marketing strategy focused on generating leads and driving conversion rates.

• Lead Generation: Develop and execute campaigns to capture leads, expand the customer database, and increase brand awareness.

• Email Campaign Execution: Design, build, and deploy effective email campaigns, including copywriting, subject lines, and call-to-action elements.

• Segmentation and Personalization: Utilize customer segmentation techniques to tailor email content and offers based on customer preferences and behaviours.

• A/B Testing: Conduct experiments and analyze email performance metrics to optimize open rates, click-through rates, and conversions.

• Landing Page Optimization: Collaborate with the digital marketing team to optimize landing pages to drive email-generated leads and improve conversion rates.

• Email Automation: Implement and manage automated email workflows to nurture leads and drive them through the sales funnel.

• Email List Management: Oversee the growth and maintenance of the email subscriber list, ensuring compliance with applicable regulations (e.g., GDPR, CAN-SPAM).

• Analytics and Reporting: Track and analyze key email marketing metrics, generate reports, and provide insights to drive continuous improvement.

• Collaboration: Work closely with cross-functional teams, including content creators, designers, and developers, to ensure cohesive email marketing campaigns.

Qualifications/Skills:

• Experience: 3-5 years of experience in email marketing, with a focus on lead generation and conversion optimization.

• Knowledge: Strong understanding of email marketing best practices, lead generation strategies, and segmentation techniques.

• Technical Skills: Proficiency in email marketing tools/platforms (e.g., Mailchimp, HubSpot, lemlist, apollo.io), marketing automation. 

• Analytical mind-set: Ability to analyze data, identify trends, and make data-driven decisions to optimize email campaigns.

• Communication Skills: Excellent written and verbal communication skills to craft compelling email content and collaborate effectively with team members.

• Creativity: Ability to think creatively and develop innovative ideas for email campaigns that engage and resonate with the target audience.

• Organization and Project Management: Strong organizational skills to manage multiple campaigns simultaneously, meet deadlines, and prioritize tasks effectively.

• Attention to Detail: Meticulous attention to detail to ensure error-free emails and accurate segmentation.

• Continuous Learning: Demonstrated commitment to staying up-to-date with the latest email marketing trends, techniques, and industry developments.

Education and Experience Requirements:

• Graduation/ MBA marketing (Preferred)

Mandate Skills: 

• Should have knowledge of Cold Email Marketing tools & knowledge of workflow execution and excellent written Communication

Technical Skills:

• CRM Tools

Shift Timings:

• 09:00 am to 06:00 pm

Functional Skills:

• Verbal Communication

• Written Communication

• Team Management

Minimum Experience (in years): 3

Maximum Experience (in years): 5

How to Apply: Click Here to Apply 

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