Digital Marketing Associate@ Paytm

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Job Category: Work From Home- Full Time 



Responsibilities:

  • Work closely with the business teams & content team to develop digital marketing plans for amplification of events and categories

  • Implement platform, email and social media marketing plans for key events and categories

  • Implement various optimization techniques for continued improvement in digital marketing performance

  • Create and maintain analysis reports that point towards shortcomings in previous campaigns; design new campaigns based on inputs from these reports and make recommendations following new releases and trends

  • Deep dive into numbers from different digital marketing tools to bring out meaningful and actionable insights

  • Effectively manage budgets across all digital marketing operations

Requirements:

  • 1-2 years of relevant experience in digital marketing

  • Prior hands-on experience in campaign management on digital ad platforms including Facebook ads, Google Adwords and LinkedIn

  • A thorough understanding of Google Analytics and other digital marketing analytical tools

  • Hands-on experience in email marketing tools such as Mailchimp and Clevertap

  • A thorough understanding of different email marketing strategies such as drip campaigns, follow-up campaigns, etc.

  • An obsession with numbers and a keen eye for trends backed by relevant numbers

  • Strong written and oral communication skills

  • Experience working in start-ups or other face paced environments

How to Apply: Click Here to Apply 

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