Content Marketing Manager@ Digital Ocean

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Job Category: Work From Home- Full Time 



What You'll Be Doing: 

Own and execute content strategy and plan to 2X traffic, signups and conversions from the blog within 12-months

  • Collaborate with marketing leadership to develop and execute holistic content marketing strategy across all channels to drive results around organic search (impressions, clicks), CTA clicks, signups & conversions.

  • Conduct competitive analysis and audits to ensure we are ahead of the curve

  • Monitor old (decay) & new content for search visibility, brand voice, consistency, and quality

  • Develop and execute content creation, repurposing, and distribution across channels to maximize results and reduce workload

  • Collaborate with community, marketing, WordPress, agency, ads, and various teams to drive measurable blog contribution to lead gen.

  • Grow Cloudways newsletter subscribers from X to Y. And improve email engagement.

  • Create and maintain content marketing playbook and standard procedures and ensure compliance

Outrank competitors on Key Landing Pages in next 6 months with 2X Traffic Improvement from Organic

  • Collaborate with the SEO and Customer Success teams to overhaul landing pages with “4 steps of buyer decision process”

  • Improve the visitor flow on the pages by continuous monitoring through hotjar.

  • Collaborate with the CRO team to A/B test for continuous improvement of CTR to signup page.

  • Implement/execute internal linking best practice

  • Update landing pages on regular basis with new features, customer reviews

  • Report on results following different initiatives on weekly basis

Own content for product launches to maximize and drive key performance outcomes

  • Collaborate with marketing leads to develop product launch strategy and plans for content

  • Execute plans to maximize engagement, impressions, and conversions

  • Collaborate with other teams like WordPress, advertising, content, and agency teams to align social plans for maximizing launch impact

  • Report on results following launches and develop ideas to improve on every launch

  • Create and maintain product launch playbook and standard procedures for content teams

Own content team quality & efficiency KPIs

  • Review and improve the current SOPs and workflows and define the success criteria for each.

  • Own content calendar and deadlines (achieving 90% set deadlines)

  • On-board new writers with proper on boarding plans & goals

  • Ensure team leads become the owners of different initiatives and drive results accordingly.

What You'll Add to DigitalOcean: 

  • BA/BS degree or equivalent working experience (Mass Communications, Marketing, Computer Science)

  • 3 years of experience in producing content for the web specifically, as well as channel-specific knowledge (blog, web copy, social media, etc.)

  • Past experience of working with SEO content, landing page copywriting, CRO.

  • In-depth knowledge of the content clusters, co-creating content with influencers and customers.

  • Experience in producing smart CTAs according to the visitor lifecycle stage

  • Advance knowledge of Google Analytics and other content analytics tools.

  • Advance knowledge of content decay and improving old content

  • Knowledge of internal linking techniques

  • Able to build content distribution plans for different content types

  • Understand the buyer decision process and content needed to help customer make a decision

  • Good time-management & team management skills

  • Setup content quality and efficiency KPIs

  • Build dashboards with BI team to show the progress of each initiative

  • Ability to multitask

  • Strong interpersonal and communication skills

  • Critical-thinker and problem-solver

How to Apply: Click Here to Apply 

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